The sharing economy
This morning, there was a presentation by Joi Ito who, among a lot of other things, is the chairman of the board of the Creative Commons. His talk was entitled “The Sharing Economy”, which is a term he uses to describe an approach that adds “sharing” as an essential aspect of economic activity (in addition to “production” and “consumption”). His claim was that openness and reusability of other people’s ideas is a fundamental requirement of innovation and that the free culture movement, in which organizations like the Wikimedia Foundation or the Creative Commons are involved, is driven by the love individuals have for what they create. He introduced this idea as a contrast to the non-free world where primary motivation is the benefits and compensation one gets for his work, specifically money.
And it’s this contrast that I find problematic because he clearly assigned value judgments to each side. He described an on-going war between these two worlds and his express intent to proliferate the concept of free content even to at the moment entirely proprietary organizations (he specifically mentioned Microsoft). Disturbing to me was the prominence of black-and-white-thinking inherent in his approach, even more so considering that he was also talking about the need for diversity and variety as a precursor to success. I just have a hard time reconciling the martial and aggressive (“war&gdquo;, “battleground&gdquo;) way he used to describe his mission with the openness and pluralism he identifies as the foundation of the internet. Does the latter not imply that there proprietary and free organizations can co-exist striving individually or working together according to what each situation warrants? Or does pluralism end where ideologies come into play? To me, there’s no question that both free and proprietary approaches have their strengths and their weaknesses, that there is no silver bullet and that the most valuable arrangement is a system where organizations can employ the approaches that are most effective within the respective parameters without getting caught up in ideology and rhetoric.
